The Coke Zero Sweater Generator was a robust tool for creating beautiful holiday sweaters. Launched during the 2013 holiday season, the site allowed users to generate sweaters with unique colors, patterns and holiday imagery. The top 100 were actually printed out by sweater machines.
Visited over one million times in just over two weeks. Over eighty thousand sweaters were generated. Average visitor spent eight minutes and fourteen seconds designing sweaters.
partner: Chris Colliton
creative director: Tim Gordon