Dr. Scholl's
Working class Americans are on their feet more than anyone else.
Besides marathon runners.
But while marathon runners know the importance of foot care,
blue collar workers prefer to fight through the pain of a workday.
They really shouldn't.
Dr. Scholl's supports their toil by honoring their feet.
The feet that built a nation.
Newspaper ads in jobs section of newspaper
In-store ads in shoe section of department store
Grand central station ambient - adhesive strips collect dust/dirt and form message over time
Product innovation - second layer of insole shows coupon code once upper layer wears away from a respectable amount of toil
PARTNERS
Writer: Bryce Isaacson
Writer: Jon Ransom
Strategist: Katie Acosta
Brand Manager: Claiborne Irby
