The Sausage Support Center
The Sausage Support Center was a direct line to the sausage experts in Sheboygan Falls, Wisconsin. When people called, they could talk to the real folks who make the sausage at Johnsonville. We created a series of films, radio ads and other creative pieces to get people to dial 844-9-SAUSAGE, where they could talk about sausage (or anything else) and get a recipe texted right to their phone. Shoppers could also call the hotline directly from special Sausage Phones in the meat aisles of participating grocery stores.
The Sausage Support Center was launched through these portrait films of Johnsonville employees that you could end up speaking to over the phone.
Jingles: Mike and Brian
We also promoted the Support Center with radio jingles written and sung by Johnsonville employees.
partner: Chris Colliton
group creative director: Scott Bell