The Sausage Nonnas
Everyone should know how easy and delicious it is to cook pasta with Italian sausage, so we forged a partnership between Uber and Johnsonville to deliver sausage pasta in one of America's loveliest cities: Chicago. We recruited Gina, Antonia and Lidia, three real Italian Nonnas from the area. Each Nonna had her own tiny towable house, custom built and decorated to look like an actual Italian grandmother's house.
On November 8th, 2015, Chicago residents could request a Nonna delivery directly through their Uber app.
We created unscripted portrait films for each Sausage Nonna and her recipe.
They were truly the sweetest Nonnas of all time.
On November 8th, 2015, we delivered over 100 meals.
Nonna requests through the Uber app came in such high volume
that we actually caused surge pricing throughout the city.
partner: Chris Colliton
creative director: Scott Bell