Independence Eve
We knew we weren't going to sell a lot of Newcastle on July 4th. So instead, we created a holiday on July 3rd that celebrated the last glorious day of British rule.

One Show – Gold (Best Social Media Page by a Brand)







We created and released an Independence Eve Koozie.
Simply rotate 180 degrees for freedom.





And then we made several GIFs to promote the brilliant utility of the Independence Eve koozie. With a simple twist of the koozie, you can relive the moment that a British Colony became America.

independence eve

independence eve

independence eve



Super witty social posts below.






partner: Chris Colliton
creative director: Scott Bell