Independence Eve
We knew we weren't going to sell a lot of Newcastle on July 4th. So instead, we created a holiday on July 3rd that celebrated the last glorious day of British rule.






We created and released an Independence Eve Koozie.
Simply rotate 180 degrees for freedom.





And then we made several GIFs to promote the brilliant utility of the Independence Eve koozie. With a simple twist of the koozie, you can relive the moment that a British Colony became America.

independence eve

independence eve

independence eve



Super witty social posts below.






partner: Chris Colliton
creative director: Scott Bell