Cabvertising
To launch Newcastle's new seasonal, Cabbie Black Ale, we spread the word the only way that made sense: by forcing strangers to read from scripts while riding in British cabs equipped with enormous megaphones. At one point, 75% of the Santa Monica Police Department was actively responding to noise complaints about our cabs.

One Show – Silver (Best Social Media Page by a Brand)








partner: Chris Colliton
creative director: Scott Bell