The Rock Clock
Dwayne Johnson came to us with one goal: world domination. So we created Project Rock, a brand platform built around positivity, achieving goals and walking the walk, with motivation provided by the Rock himself. The first major project of Project Rock was an extremely successful apparel partnership with Under Armour. The second major project was the Rock Clock: a motivational alarm clock to get your ass out of bed and into gear. The app includes custom alarm tones we created with Dwayne, Rock Time (so you can wake up with the Rock on his actual schedule), and the capability for Dwayne to send out morning messages every day.
#1 Utility App in the App Store upon launch.
#2 Overall App in the App Store after 24 hours.
20,000 reviews on the Android Store, 4.6 avg rating.
The Rock Clock has been downloaded over 3 million times.
Here's Dwayne Johnson showing off the Rock Clock
to Graham Norton and my idol Jeff Goldblum.
Dwayne Johnson is extremely busy, so to launch the app, we asked
him to just take a video of himself smashing a clock with a sledgehammer,
which he did in a parking lot during his lunch break.
A blurry, exuberant photo with our good buddy DJ.
partner: Chris Colliton
designer: Devin Croda