In 2021, Carls Jr. and Hardees created the sandwich of the summer. To launch it, we crafted a classic summer pop song called BLT Ranch Summer. In doing so, we accidentally created a genuinely good song that, with minimal promotion, had the internet making comments like:

“Why does this low key go hard af lmaoo”
”I can't believe this is legit better than a lot of songs on the radio”
”This actually slaps”
”My God, it's actually a fucking banger”
”My new ringtone”

The sandwiches flew off the shelves, and the “fucking banger” can still be found on spotify.

 

BLT Ranch Summer: Full Song

BLT Ranch Summer: Product Spot


Agency: 72andsunny New York
Creative Directors: Chris Colliton, Kevin Weir
Senior Writer: Whitney Yando
Creatives: Ashley Crouch, Matt Neylon, Andrew Barrett
Music Production: Heavy Duty