One Sunday in November, we partnered with Uber to bring Chicago the world’s most elite sausage delivery service. Users could request a Sausage Nonna directly through the Uber app, and within minutes, a real Italian grandma in a tiny grandma house would show up with a piping-hot Italian dinner.

AWARDS:
Cannes Lions – Bronze, Shortlist
One Show – Silver
Young Guns – Silver

 

The Sausage Nonnas: Trailer

On the day of the activation, we had a direct integration into the Uber app (in Chicago) for 24 hours.


The Sausage Nonnas: Gina

The Sausage Nonnas: Antonia

The Sausage Nonnas: Lidia


Agency: Droga5 New York
Group Creative Director: Scott Bell
Senior Creative Team: Chris Colliton, Kevin Weir
Junior Creative Team: Katie Willis, Ryan Snyder