In 2016, Dwayne Johnson came to us with one goal: world domination. So we created Project Rock, a brand platform dedicated to helping the world chase greatness. We launched with a first-of-its-kind apparel partnership with Under Armour, followed closely by the world’s most motivational alarm clock: The Rock Clock. The app contained an entire range of custom alarm tones that we created with the Rock himself, as well as the functionality to set a ROCK TIME alarm, which was synced directly with Dwayne’s phone.

The Rock Clock is no longer on the app store, but the lifestyle/apparel brand that we created has flourished and is currently one of best performing lines for Under Armour. It’s everywhere.

AWARDS:
One Show - Silver
#1 Utility App in App Store on Launch
#2 Overall App after 24 hours
Over 3 Million downloads