In 2016, Dwayne Johnson came to us with one goal: world domination. So we created Project Rock, a brand platform dedicated to helping the world chase greatness. We launched with a first-of-its-kind apparel partnership with Under Armour, followed closely by the world’s most motivational alarm clock: The Rock Clock. The app contained an entire range of custom alarm tones that we created with the Rock himself, as well as the functionality to set a ROCK TIME alarm, which was synced directly with Dwayne’s phone. If he’s getting up at 4am (like a true masochist), you’re getting up at 4am. For a while, Dwayne Johnson recorded daily inspirational wake-up videos for users of the app.

The Rock Clock is no longer on the app store, but the lifestyle/apparel brand that we created has flourished and is currently one of best performing lines for Under Armour. I see this damn logo every single time I go to the airport.

AWARDS:
One Show - Silver
#1 Utility App in App Store on Launch
#2 Overall App after 24 hours
Over 3 Million downloads