In 2020, we launched a new global brand purpose for Fanta that champions the purest form of play in the world: people doing dumb things on the internet. The campaign launched with a Nike-esque anthem film directed by Jeff Low that treats internet idiots like the superstars they are, featuring real clips and the real people behind them.

In addition to the anthem film, we released a series of 15s that gave each heroic idiot their own spotlight.

To accompany the film, we created a series of print, OOH and cinemagraph-style digital OOH pieces that were then translated into over 6 different languages.