Since 2016, Johnsonville’s employees have been at the center of all the company’s marketing. So when they asked us to dial it up a notch for Super Bowl season, we decided their employees should star in the most intense sausage reality show on the internet. The Johnsonville Sausage Dome came alarmingly close to becoming an actual reality TV show on a major television network, but sadly, the world will have to make do with the three episodes we created.

AWARDS:
D&AD: Wood Pencil