Introducing the High Stakes Beer Ad, the first Super Bowl commercial you could bet on. These days, Americans bet on everything from sports, to elections, to reality TV. It's high time they could bet on advertising too. Featuring a first-of-its-kind brand partnership with betting site Draftkings, over 257,000 people bet on what would happen in our commercial before the game even happened.

The commercial itself, directed by Ian Pons Jewell, was a heavily branded, highly choreographed bar fight with an unexpected winner.

AWARDS:
Cannes - Bronze, 3 Shortlist