For years, Johnsonville Sausage has been operating under a mantra called “The Johnsonville Way.” It’s a way that puts people first, empowering the company’s employees to take a stake in the family-run business. We thought it was about time that policy extend to the marketing as well.

Over three years, we interviewed over 300 different sausage employees to bring this campaign to life.

AWARDS:
Cannes Lions - 2 Silver, 2 Bronze
D&AD - 1 Graphite, 3 Wood
One Show - 2 Bronze